L'atelier chouchou has become Omé

You may have known us by our old name.

For six years, we carried that of L'atelier chouchou.
Today we answer to the name of Omé.

When we launched our brand, we didn't realize how big it would eventually become. Our first name carried us, but it no longer represented who we had become.

First, he put us in the "scrunchie" box, while for three years, we have also been creating clips, silk pillowcases, etc.

And then our vision evolved. The quality, the obsession with detail, and the universe we were creating called for greater consistency. We needed to evolve, to have a more modern and refined image.

In six years, we've built a reputation and amassed thousands of loyal customers. The fear of losing everything we'd built held us back. But the conviction that the sincerity of our approach is reflected in what we create has driven us to follow our instincts.

We then decided to begin this process in a serious and methodical manner, devoting all necessary resources to it.
After choosing a name that reflects us, we collaborated with renowned Zurich graphic designers to rethink our visual identity: logo, graphic charter, packaging, website.

This is how Omé was born!

After months of reflection, doubts, and adjustments, this new chapter truly reflects who we are today and what we seek to convey through our creations.

In our latest episode of the mini-series “on recommence tout” on Instagram (@ome_atelier), we reveal our new packaging!